Today, most of the leading brands in this world are more focused on winning the customer’s emotions by touching their heart rather than just sell products. You would be asking but why so? The answer is simple, we make decisions not on the mere basis of logic but also our decisions are based on our emotions. If a brand is selling a product through advertisements by showcasing its quality, by describing its features then there are high chances that people won’t buy the products. This is one of the reasons why most advertisements are about people and are telling stories. Now let’s talk about a few brands and how they have been able to win our hearts with their marketing strategies. Maggi Maggi has been selling its noodles for decades in India but initially it faced a lot of challenges to selling to its target audience then it started working on its advertisements. Earlier its advertisements were more descriptive and less emotional- appealing to its target audience that is work...