How Brands sell emotions more than products

 

Today, most of the leading brands in this world are more focused on winning the customer’s emotions by touching their heart rather than just sell products. You would be asking but why so? The answer is simple, we make decisions not on the mere basis of logic but also our decisions are based on our emotions. If a brand is selling a product through advertisements by showcasing its quality, by describing its features then there are high chances that people won’t buy the products. This is one of the reasons why most advertisements are about people and are telling stories.

Now let’s talk about a few brands and how they have been able to win our hearts with their marketing strategies.

Maggi

Maggi has been selling its noodles for decades in India but initially it faced a lot of challenges to selling to its target audience then it started working on its advertisements. Earlier its advertisements were more descriptive and less emotional- appealing to its target audience that is working women. But later they made some changes in their marketing strategies and started focusing on the right target market, i.e., children and housewives. Its ads started focusing on the love between mothers and children were able to win the heart.

Apple

Apple has been one of the leading brands in the world. Its success is a result of the simplistic and minimalistic approach applied by the brand. Apple appeals to Maslow’s hierarchy of needs, which states that the highest-level human needs are creativity, respect from peers, and belonging to a group. Today, most creative people prefer using a MacBook over other laptops or PCs. Apple has been able to build products. Apple has been able to build excitement among its users through its launch programs.

Nike

Nike has been known for its famous tagline “Just Do It”. Nike has been known for its revolutionary and motivating ADs which have been able to connect with the emotions of the people. Nike has transformed the lives of various people by helping them in achieving their dreams, transform their lives and become a better version of themselves.

Redbull

                                       

The last product is Redbull. Redbull is not a Drink Company actually it is a marketing company. It has outsourced manufacturing of the drinks and its core area is Marketing and focuses on connecting with the emotions of its target market by its marketing efforts. It has been spending on advertising in events, sports sponsorships, extreme sports, television advertisements.

Pratik Kadel