Things I learnt from Mad Over Marketing recently

Hello everyone, in this podcast, I would be talking about about two things which I came to know recently through Mad Over Marketing Podcast.

Lamborghini V/S Ferrari

Recently, I watched a podcast from Mad Over Marketing on this topic and I felt like writing about this. Today, Lamborghini and Ferrari are synonymous with luxury cars and are competing with each other for decades. And this leads to a question of how this rivalry began?

Let us go back in time to World War 2 period, around that time, a man called Ferruccio Lamborghini, born in a farmers family had a passion for mechanics and spent a lot of time in his father's garage. During the war, he worked as a mechanic for the Air Force.

After the war was over, he started buying the old military machines and started making tractors by repurposing them. After a few years, he became rich and now as he became rich he started building a collection of luxury cars including a Ferrari. He was so much into cars that he even started racing but then after an accident, he gave up racing completely.

Now, his Ferrari had an issue with its clutch and he had to go to get it repaired regularly and then once he went to his own factory to repair the clutch and when he was repairing it he came to know that the clutch actually was of the same quality as it was in his tractor and so he decided to give this feedback to talk to the owner of Ferrari, Enzo Ferrari. But, Enzo Ferrari did not appreciate the feedback from a tractor mechanic and he replied to Lamborghini that he had no idea about luxury cars or cars and this is what motivated Lamborghini to start manufacturing his own luxury cars and then beat Ferrari and then we all know what happened.

 

Fashion Brands burn off their unsold goods

Recently, I read that various big brands like H&M, Burberry and Nike burn off their unsold goods to maintain the exclusivity of their products and to maintain their image as they can't reduce their prices too much.

And this practice is not only limited to garments but also to watches and other accessories.

I was wondering after reading about this information that is it really worth it in 2021 to burn the extra stock? Can't the big brands and businesses recycle their products instead of burning their products?

Credits

Mad Over Marketing 

Vox